Eat That Frog!, Fourth Edition

The productivity classic-now updated with powerful new tools.

You know that task you keep avoiding? The one that would actually move the needle-but somehow never gets done?

Legendary success coach Brian Tracy has the answer: Eat your frogs first.

Your "frog" is your most important, most challenging task. Tackle it first thing each morning, and everything else becomes easier. Procrastination loses its grip. Momentum builds.

Tracy's 21 battle-tested principles show you ...